Millionaire Life Lottery

This project involved developing the name, logo and branding for a national game that offered players the chance to win a million dollars a year for 25 years. “Millionaire Life” was conceived – a special lotto that was intended to run only once. The game was so successful that it has been brought back every year since. The logo and brand identity extended to communications and retail pieces delivering the glamorous feel of the millionaire life.

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