For 30 years, Corey Nutrition, a family owned business in Atlantic Canada has been providing optimum nutrition for pets around the world. In 2016, it was time to refresh the brand and make a stronger emotional link with consumers. At its core, the brand was about the science of nutrition combined with the love people have for their pets. The new logo and website helped reinforce this in a clean, contemporary way. Also, Corey TEC was created as a sub-brand to tell the story of specific scientific advancements used by Corey in their pet food products. Our best friends deserve nothing less.