The goal of Develop Nova Scotia’s 2019/2020 annual report is to demonstrate the social and economic impact of the work they do in a more visual and human way. Following their recent re-brand, the organization is one that still isn’t fully understood by most Nova Scotians. Since the organization strongly favours collaboration and community involvement in all that they do, the visual approach to the microsite was designed to reflect this. Mimicking a sketchbook or idea book, the site uses visual elements such as drawings, scribbles, taped photos and designs. Creativity and fresh ideas are at the core of Develop Nova Scotia’s community-led approach to place-making across the province.