Downtown Halifax Business Commission (DHBC) is a non-profit organization that promotes downtown Halifax on behalf of its member businesses. In order to increase interest in Halifax over the summer months, they decided to encourage local residents to take a staycation. To help get this across, we ‘re-branded’ DHBC as Don’t Go Travel – a mock travel agency that specializes in not sending you anywhere. The campaign highlights all the benefits of staying right here in downtown Halifax using print, online and video. The DHBC office was even converted into a Don’t Go Travel storefront.