MSSU Re-brand
Working with a variety of stakeholders, the Maritime SPOR SUPPORT Unit (MSSU) facilitates patient-oriented research to help improve the health of Maritimers. In early 2019, it was recognized that a refreshed brand was needed to raise awareness and understanding among primary audiences as well as tell a better story of the impact research is having on patients. A new brand identity was developed that reflects the core belief of the organization - that health-related research is fundamentally about people. The logo depicts the intersection of data and patients, representing the idea that patients are ultimately the ones driving health research and better health outcomes.