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Natural Products Canada was formed in 2016 with the purpose of connecting and supporting a natural products commercialization ecosystem in Canada. In 2019 they went through a brand refresh that also needed to be reflected in their website. The new site highlights the Natural Products Innovation Cluster, a membership based collaborative network of start-ups, research institutes, corporations, investors, government and others all focused on naturally derived products, technologies and services. As a result, NPC is strongly positioned to help Canada realize its potential to be a leader in the natural products space.