On April 1st 2015, Nova Scotia created a new provincial health authority to replace to previous nine district health authorities. A new brand identity was needed. With a fresh brand promise to help improve the health of Nova Scotians by guiding and supporting people to be and stay well, the brand began to take shape. The visual identity was inspired by the waves that surround the province. As undulating waves leave an impact on the province, so too will the efforts of individual Nova Scotians in creating a healthier province. The three waves represent three levels of impact the health authority will have - on individuals, their communities and the province. The project consisted of not only creating the logo, but also various templates for forms, appointment cards, ads and brochures along with a brand standards manual. Here’s to a healthy future.