Ten Directions is an organization that provides personal development programs for leaders and facilitators. Using a combination of integral theory and Zen practice, their programs help participants develop on the inside to increase their impact on the outside. The main brand identity uses the Kenji character for 10, which is common to both Japanese and Chinese. This ties the brand name to its Zen influence. Because this shape creates four quadrants, it also represents the Integral Map, which is at the core of integral theory. Sub-brands were then created to reflect the current program streams and to allow more programs to be added in the future. This new brand look was then applied to stationery, collateral, a new website and trade show materials. Ten Directions has since expanded into the United States and Europe.