Billed as ‘Canada’s first hard root beer’, Dusty Boots needed a brand look as authentic as the drink itself. Inspired by the old west aesthetic of the 1800’s, the package design speaks of a time when folks often brewed their own root beer from a time-honoured recipe. It’s all about authenticity. This design helped launch this unique brand in the crowded spiked cooler segment in Canada and has achieved overnight success. Cheers to that!