For the 2015 season, Nova Scotia Tourism needed new look for their campaign. A bank of stunning photography and a destination with lots to see and do provided all the raw material for the art direction to come alive. The imagery was paired with different textures that spoke to the traditional maritime heritage of Nova Scotia. The headlines were delivered with a font treatment that was fun, relaxed and bold - a lot like the province itself. The campaign included print, outdoor, online display ads, collateral and a refreshed website. Easy job selling such a beautiful province.